Coinbase, Amex Launch BTC Card as Stripe, USDC Join Shopify

Major financial and tech players are converging to accelerate cryptocurrency adoption. Coinbase and American Express are launching a Bitcoin rewards card offering up to 4% BTC back, while Stripe is integrating USDC payments for Shopify merchants.
These initiatives mark a significant leap towards mainstream digital currency usage in everyday commerce.
Coinbase and Amex Unveil Bitcoin Rewards Card
Coinbase, in partnership with American Express, is set to launch the Coinbase One Card, a groundbreaking Bitcoin rewards credit card. This card, exclusively for Coinbase One subscribers, will offer up to 4% Bitcoin back on purchases. Brian Armstrong, CEO of Coinbase, highlighted the card's unique design, noting that each metal card will be engraved with Bitcoin's genesis block.
Key features of the Coinbase One Card:
- Rewards: Up to 4% Bitcoin back on purchases.
- Exclusivity: Available only to Coinbase One subscribers.
- Infrastructure: Powered by American Express.
- Design: Metal card engraved with Bitcoin's genesis block.
- Availability: Expected to launch in Fall 2025.
- Future Plans: Potential support for multiple cryptocurrencies and varied reward structures.
Shopify Embraces USDC Payments via Stripe Integration
Shopify is piloting USDC payments for select U.S. merchants this month, with a global rollout planned by the end of 2025. This integration, facilitated by Stripe's crypto capabilities, will enable native stablecoin functionality across millions of merchants. Users making USDC payments may also receive up to 0.5% cash back.
This move addresses common concerns regarding high transaction fees and limited cryptocurrency adoption, providing a regulated pathway for digital currency use in e-commerce.
Jesse Pollak from Stripe commented on the potential impact, suggesting other payment processors will take notice of Shopify's innovation.
Key Takeaways
- The Coinbase One Card represents the first crypto credit card powered by American Express, offering substantial Bitcoin rewards.
- Shopify's integration of USDC payments through Stripe signifies a major step in bringing stablecoins into mainstream online commerce.
- These developments are expected to significantly boost cryptocurrency adoption by making digital assets more accessible and rewarding for everyday transactions.
- The initiatives aim to create a comprehensive ecosystem for daily cryptocurrency usage, positioning the involved companies at the forefront of digital finance innovation.
Market Impact and Future Outlook
The simultaneous launch of the Coinbase Bitcoin rewards card and Shopify's USDC payment integration reflects a broader trend of increasing cryptocurrency adoption.
The growth in monthly stablecoin volume, from $2 billion to over $6.3 billion in two years, underscores the expanding interest and utility of digital currencies.
These collaborations between major financial and tech entities are paving the way for a more integrated and accessible digital economy, addressing previous barriers to entry and fostering wider acceptance of cryptocurrencies.
Sources:
- Coinbase and AmEx Launch Bitcoin Rewards Credit Card for U.S. Subscribers
- New Coinbase One Card to Launch on the American Express Network
- Introducing USDC on Shopify: Simple, borderless payments for merchants
- Stripe and Shopify to Enable Stablecoin Payments for Merchants
- Coinbase and Amex Are Betting You Want 4% Back in Bitcoin
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